Selection Criteria

Selection criteria are attributes according to which media orientate themselves while choosing content to the agenda and as a result of that generate the external output. The focus of it is the assumed relevance or benefit for the public. As a starting point are taken the value of news and information differentiated according to knowledge, orientation, use and entertainment values. In addition, the scientific examination of the external output in the ex post evaluation (i.e. without taking into consideration the statistical population of all available information) has developed more differentiated news factors.

Source

ICV-Statement "Grundmodell für Kommunikations-Controlling"

Internet

[1]www.communicationcontrolling.de

First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe