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Agenda is a media created platform designed to shape public opinion and decision-making processes, which continuously serves the democratic society for reaching agreements over relevant matters. It is created, when the media constantly select and publish certain contents from the abundance of information by means of professional selection criteria such as innovatory and informative value. When a measure of an internal output (e.g. press release) is taken up by the agenda, external output (publications) comes into being.


ICV-Statement "Grundmodell für Kommunikations-Controlling"



First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe

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