User contributions
From ControllingWiki
Achtung. Sie nutzen eine nicht mehr unterstützte Version des Internet Explorer. Es kann zu Darstellungsfehlern kommen. Bitte ziehen Sie einen Wechsel zu einer neueren Version des Internet Explorer in Erwägung oder wechseln Sie zu einer freien Alternative wie Firefox.- 10:41, 17 October 2011 diff hist 0 Visits
- 10:41, 17 October 2011 diff hist 0 Visits
- 10:39, 17 October 2011 diff hist 0 Visits
- 10:38, 17 October 2011 diff hist +415 N Visits Created page with "Indicates how many users have visited an Internet site. As oppose to unique visitors all visits are counted here, also when they appear as the same user. == Source == ICV..."
- 10:36, 17 October 2011 diff hist +606 N Unique Visitors Created page with "It gives the number of visitors to an Internet site/address. Through a temporary storage of an IP address a visitor is counted only once despite repeated entries to the same Int..."
- 10:34, 17 October 2011 diff hist +563 N Services Created page with "It is each result of a (company) manufacturing goods and/or providing services that can be allocated as costs. Additionally services in a narrower sense means the target-oriented..."
- 10:30, 17 October 2011 diff hist +878 N Selection Criteria Created page with "Selection criteria are attributes according to which media orientate themselves while choosing content to the agenda and as a result of that generate the external output. The..."
- 10:28, 17 October 2011 diff hist +825 N Reputation Created page with "Company reputation describes the (collective) perception of a company by its stakeholders. It is the result of an exchange of personal communicated/collected experience between t..."
- 10:27, 17 October 2011 diff hist +456 N Readability/Fog-index Created page with "The readability of a text is calculated among others by means of a fog-index. For this a ratio of polysyllabic (at least three-syllabic) words to the entire number of words in a ..."
- 10:24, 17 October 2011 diff hist 0 Range
- 10:24, 17 October 2011 diff hist +910 N Range Created page with "The range indicates how many potential communication contacts can be achieved by means of a communication measure through a certain medium. in the magazines division, for example..."
- 10:23, 17 October 2011 diff hist -4 Agenda
- 10:22, 17 October 2011 diff hist +1,505 N Output, External and Internal Created page with "The use of the term output is not standardized in controlling and communication. Admittedly both disciplines use alternatively the term "service", though also in a different way...."
- 10:19, 17 October 2011 diff hist +1 Media resonance analysis
- 10:19, 17 October 2011 diff hist -558 Media resonance analysis
- 10:18, 17 October 2011 diff hist +1,145 N Media monitoring Created page with "Media monitoring is a professional evaluation of the external outputs, that means the publications achieved through the internal output. Historically, media monitoring included s..."
- 10:11, 17 October 2011 diff hist +1,146 N Media resonance analysis Created page with "Media monitoring is a professional evaluation of the external outputs, that means the publications achieved through the internal output. Historically, media monitoring included s..."
- 10:07, 17 October 2011 diff hist +566 N Investment Created page with "Investment deals with employment of capital provided by financing. These financial resources can be used as a part of company performance or for generating of tangible assets (e...."
- 10:06, 17 October 2011 diff hist +620 Input
- 10:05, 17 October 2011 diff hist +739 Input
- 10:03, 17 October 2011 diff hist +1,057 N Image Created page with "The term image describes the general overall internal picture of an object of opinion created by a person (e.g. a person or a group of people, organization, city or place, produc..."
- 10:02, 17 October 2011 diff hist +626 N ERP Created page with "Abbr. for enterprise resource planning describes an entrepreneurial task. The task is to utilize the resources available in a company possibly most efficiently for the operationa..."
- 10:01, 17 October 2011 diff hist +939 N Efficiency Created page with "A measure is efficient when there is no other measure for an output-input-ratio that can provide a better ratio. A necessary but not sufficient second condition is that, accordin..."
- 09:56, 17 October 2011 diff hist +523 N Effectiveness Created page with "Effectiveness describes how effectively goals are achieved. According to that it is an (alternative) approach that leads to the desired targets. Drucker makes it clear with “do..."
- 09:55, 17 October 2011 diff hist -5 Costs
- 09:54, 17 October 2011 diff hist +3 Costs
- 09:54, 17 October 2011 diff hist +1,017 N Costs Created page with "Costs describe target-oriented use of goods and services valued according to prices. The use is caused by the company performance or performance evaluation (costs concept in term..."
- 09:52, 17 October 2011 diff hist -4 Corporate Identity
- 09:50, 17 October 2011 diff hist -4 Budgeted Costs
- 09:49, 17 October 2011 diff hist +575 N Brand Created page with "A brand of a company is a promise to its stakeholders saying what a company wants to be associated/connected with by the stakeholders. The strength of a brand depends on the fulf..."
- 09:47, 17 October 2011 diff hist +943 N Business Intelligence Created page with "The term Business Intelligence describes actions and processes for systematic analysis (collection, evaluation and presentation) of data in an electronic form. The aim is to acqu..."
- 09:44, 17 October 2011 diff hist +448 N Awareness Created page with "Awareness of a brand or of a supplier among consumers. The assumption is true only under the condition that there is the “evoked set” by the purchase decision (-> [[brand awa..."
- 09:42, 17 October 2011 diff hist +7 Activity
- 09:41, 17 October 2011 diff hist +6 Agenda
- 09:39, 17 October 2011 diff hist +1 Activity
- 09:39, 17 October 2011 diff hist +499 Activity
- 09:38, 17 October 2011 diff hist -3 Agenda