Difference between revisions of "Share of Voice / Noise"
From ControllingWiki
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[http://www.communicationcontrolling.de] | [http://www.communicationcontrolling.de] | ||
http://www.communicationcontrolling.de | http://www.communicationcontrolling.de | ||
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[http://en.wikipedia.org/wiki/Share_of_voice] | [http://en.wikipedia.org/wiki/Share_of_voice] | ||
| + | en.wikipedia.org/wiki/Share_of_voice | ||
== First version's author == | == First version's author == | ||
Work group Kommunikations-Controlling im ICV, leader: Dr. Reimer Stobbe | Work group Kommunikations-Controlling im ICV, leader: Dr. Reimer Stobbe | ||
Revision as of 16:00, 6 October 2011
A share of voice is a marketing index which describes the share of contacts that can be achieved in a defined niche, on the market or among an audience. It is calculated from the quotient of net range (number of target-person contacts by own advertisement) and gross range (number of target-person contacts by advertisement in the industry). A share of noise (SON): it indicates which parts of the whole advertising budget in Germany – depending on its own market size, measured by brand recall, – should be spent in order to increase one’s own market presence.
Source
ICV-Statement "Grundmodell für Kommunikations-Controlling"
Internet
[1] http://www.communicationcontrolling.de
[2] en.wikipedia.org/wiki/Share_of_voice
First version's author
Work group Kommunikations-Controlling im ICV, leader: Dr. Reimer Stobbe
