Share of Voice / Noise
A share of voice is a marketing index which describes the share of contacts that can be achieved in a defined niche, on the market or among an audience. It is calculated from the quotient of net range (number of target-person contacts by own advertisement) and gross range (number of target-person contacts by advertisement in the industry). A share of noise (SON): it indicates which parts of the whole advertising budget in Germany – depending on its own market size, measured by brand recall, – should be spent in order to increase one’s own market presence.
ICV-Statement "Grundmodell für Kommunikations-Controlling"
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
Behind the Beautiful Forevers
For two decades, and currently at The New Yorker, youve written about the distribution of opportunity, and the means by which people might get out of poverty, in America. What inspired you to start asking the same kinds of questions in India?
13 Things You Should Do To Live Life Without Regrets
A study that was performed on elderly individuals a few years back, has shown that during old age, there are many people who regret the things they didnt have the courage to do as opposed to only a few who had regrets about the things theyve done.
How To Let Go of Insecurities 7 Steps To Build Your Confidence
Self-worth comes from one thing thinking that you are worthy. Wayne DyerIts okay to have insecurities, we all do and its crucial for us to observe and understand the impact these insecurities have on the quality of our lives.
Simple Ways Of Dealing With Conflict
Being in control of your life and having realistic expectations about your day-to-day challenges are the keys to stress management, which is perhaps the most important ingredient to living a happy, healthy and rewarding life.
What Ive Learned About Learning
We learn more by looking for the answer to a question and not finding it than we do from learning the answer itself. ~Lloyd AlexanderI am a teacher and an avid learner, and Im passionate about both.Im a teacher because I help Eva homeschool our kids OK, she does most of the work, but I do help, mostly with math but with everything else too.