Reputation

Company reputation describes the (collective) perception of a company by its stakeholders. It is the result of an exchange of personal communicated/collected experience between the company and its stakeholders (and third parties over the course of time)

Company reputation depends on how reliable and respectful it is in relation to certain topics (e.g. financial performance, the quality of management, environment engagement) including the fulfillment of brand promises.

Reputation is a “property” belonging to stakeholders, so an outside-in perspective.

Source

ICV-Statement "Grundmodell für Kommunikations-Controlling"

Internet

[1]www.communicationcontrolling.de

First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe