Difference between revisions of "Corporate Identity"
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Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought to life through corporate identity. The aim of the corporate identity is a lasting company development. The CI is also a personality in an organization, which acts and is treated as an integrated player. | Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought to life through corporate identity. The aim of the corporate identity is a lasting company development. The CI is also a personality in an organization, which acts and is treated as an integrated player. | ||
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== Source == | == Source == | ||
Latest revision as of 15:24, 4 June 2020
Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought to life through corporate identity. The aim of the corporate identity is a lasting company development. The CI is also a personality in an organization, which acts and is treated as an integrated player.
Source
ICV-Statement "Grundmodell für Kommunikations-Controlling"
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
