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| | == First version by == | | == First version by == |
| | ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe | | ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe |
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| − | == Celebrity Chef Chris Nirschel Cooks for the Homeless ==
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| − | Cause Celeb highlights a celebritys work on behalf of a specific cause. This week, Chris Nirschel shares with us, via email interview, his work with The Food Bank for New York City.After 28 years, The Food Bank for New York has become the citys major hunger relief organization and one of the largest food banks in the country.
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| − | [[http://goodvillenews.com/Celebrity-Chef-Chris-Nirschel-Cooks-for-the-Homeless-3xkuIL.html Celebrity Chef Chris Nirschel Cooks for the Homeless]]
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| − | [[http://goodvillenews.com/wk.html GoodvilleNews.com - good, positive news, inspirational stories, articles]]
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| − | == A Bicycle Nomad Prepares for Re-entry ==
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| − | In 2010, Manjula Martin and her partner set out to see the world the old-fashioned way: by bicycle. With little money, no itinerary, gadgets or training, they traversed five countries and 3,500 miles and discovered a world filled with generosity. In this article, Manjula Martin describes the transition from bike to home with four rules for re-entry that are strikingly authentic, grounded, and universal.
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| − | [[http://goodvillenews.com/A-Bicycle-Nomad-Prepares-for-Re-entry-S6sLCO.html A Bicycle Nomad Prepares for Re-entry]]
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| − | [[http://goodvillenews.com/wk.html GoodvilleNews.com - good, positive news, inspirational stories, articles]]
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| − | == The Power of You! Living Life Without Limits ==
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| − | To every person there comes in their lifetime that special moment when you are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to you and your talents. What a tragedy if that moment finds you unprepared or unqualified for work which could have been your finest hour. Winston Churchill
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| − | [[http://goodvillenews.com/The-Power-of-You-Living-Life-Without-Limits-TtvgM5.html The Power of You! Living Life Without Limits]]
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| − | [[http://goodvillenews.com/wk.html GoodvilleNews.com - good, positive news, inspirational stories, articles]]
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| − | == The Importance of Learned Optimism ==
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| − | What 25 years of research reveal about the cognitive skills of happiness and finding lifes greater purpose.The illiterate of the 21st century, Alvin Toffler famously said, will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Our outlook on the world and our daily choices of disposition and behavior are in many ways learned patterns to which Tofflers insight applies with all the greater urgency
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| − | [[http://goodvillenews.com/The-Importance-of-Learned-Optimism-jmZjsG.html The Importance of Learned Optimism]]
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| − | [[http://goodvillenews.com/wk.html GoodvilleNews.com - good, positive news, inspirational stories, articles]]
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| − | == A Savior At the Grocery Store ==
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| − | Numbly, I left my husband, Marty, at the hospital where I had been visiting two of my children and headed for the grocery store. Since it was eleven p.m., I drove to the only store I knew was open twenty-four hours a day. I turned my car motor off and rested my head against the seat.
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| − | [[http://goodvillenews.com/A-Savior-At-the-Grocery-Store-XTmcwi.html A Savior At the Grocery Store]]
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| − | [[http://goodvillenews.com/wk.html GoodvilleNews.com - good, positive news, inspirational stories, articles]]
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In brand awareness we distinguish between active, not reinforced brand recall and passive, reinforced brand recognition.
Brand awareness is a prerequisite for customers to relate to the brand association and image. Moreover, known brands are bought more often than unknown ones.
Source
ICV-Statement "Grundmodell für Kommunikations-Controlling"
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
