In brand awareness we distinguish between active, not reinforced brand recall and passive, reinforced brand recognition. Brand awareness is a prerequisite for customers to relate to the brand association and image. Moreover, known brands are bought more often than unknown ones.
ICV-Statement "Grundmodell für Kommunikations-Controlling"
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
Celebrity Chef Chris Nirschel Cooks for the Homeless
Cause Celeb highlights a celebritys work on behalf of a specific cause. This week, Chris Nirschel shares with us, via email interview, his work with The Food Bank for New York City.After 28 years, The Food Bank for New York has become the citys major hunger relief organization and one of the largest food banks in the country.
A Bicycle Nomad Prepares for Re-entry
In 2010, Manjula Martin and her partner set out to see the world the old-fashioned way: by bicycle. With little money, no itinerary, gadgets or training, they traversed five countries and 3,500 miles and discovered a world filled with generosity. In this article, Manjula Martin describes the transition from bike to home with four rules for re-entry that are strikingly authentic, grounded, and universal.
The Power of You! Living Life Without Limits
To every person there comes in their lifetime that special moment when you are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to you and your talents. What a tragedy if that moment finds you unprepared or unqualified for work which could have been your finest hour. Winston Churchill
The Importance of Learned Optimism
What 25 years of research reveal about the cognitive skills of happiness and finding lifes greater purpose.The illiterate of the 21st century, Alvin Toffler famously said, will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. Our outlook on the world and our daily choices of disposition and behavior are in many ways learned patterns to which Tofflers insight applies with all the greater urgency
A Savior At the Grocery Store
Numbly, I left my husband, Marty, at the hospital where I had been visiting two of my children and headed for the grocery store. Since it was eleven p.m., I drove to the only store I knew was open twenty-four hours a day. I turned my car motor off and rested my head against the seat.