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Difference between revisions of "Corporate Identity"

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(Created page with "Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought...")
 
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== Source ==
 
== Source ==
 
ICV-Statement "Grundmodell für Kommunikations-Controlling"  
 
ICV-Statement "Grundmodell für Kommunikations-Controlling"  
 
 
 
== Internet ==
 
== Internet ==
 
[http://www.communicationcontrolling.de]www.communicationcontrolling.de  
 
[http://www.communicationcontrolling.de]www.communicationcontrolling.de  
 
 
 
== First version by ==
 
== First version by ==
 
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
 
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe

Revision as of 08:52, 17 October 2011

Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought to life through corporate identity. The aim of the corporate identity is a lasting company development. The CI is also a personality in an organization, which acts and is treated as an integrated player.


Source

ICV-Statement "Grundmodell für Kommunikations-Controlling"

Internet

[1]www.communicationcontrolling.de

First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe

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