Difference between revisions of "Corporate Identity"
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== Source == | == Source == | ||
ICV-Statement "Grundmodell für Kommunikations-Controlling" | ICV-Statement "Grundmodell für Kommunikations-Controlling" | ||
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== Internet == | == Internet == | ||
[http://www.communicationcontrolling.de]www.communicationcontrolling.de | [http://www.communicationcontrolling.de]www.communicationcontrolling.de | ||
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== First version by == | == First version by == | ||
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe | ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe |
Revision as of 08:52, 17 October 2011
Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought to life through corporate identity. The aim of the corporate identity is a lasting company development. The CI is also a personality in an organization, which acts and is treated as an integrated player.
Source
ICV-Statement "Grundmodell für Kommunikations-Controlling"
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe