Output, External and Internal
The use of the term output is not standardized in controlling and communication. Admittedly both disciplines use alternatively the term "service", though also in a different way.
Meaning of the value added analysis differs for internal and external output. The internal output is a calculation basis for the production efficiency of the communicative offer and its quality (for example: flyers, events, online-videos, printer's copies/newspaper advertisements); typical measure quantities are budgetary discipline, processing times or error rates.
The external output traces the availability of the produced offer for the target-groups. In place of the company as a measured object come media distribution platforms such as print, radio or Internet (media monitoring, media resonance analysis).
Based on professional selection criteria it is decided by media if there is an external output and is not at the internal output provider’s disposal. It is to be considered by correlative analysis of external and internal output.
Controllers on the other hand understand the output as a service provided by an organization, as a direct result of their processes, and also as a product or the result of a system process that was delivered outwards.
ICV-Statement "Grundmodell für Kommunikations-Controlling"
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
Food People Power
For many years, people living in West Oakland had accepted eating unhealthy food as a way of life. That is, until a small group of people decided to change their community through Mandela MarketPlace, a non-profit that partners with local residents and rural, minority farmers to bring fresh agricultural produce to their local corner stores. Mandela MarketPlace now represents the difference that youth can make by challenging prevailing paradigms - you CAN select what you put in your body.
Would Gandhi Use Social Media?
If Gandhi were alive today, would he use social media? He was never anti-technology, or even anti-changing with the times. Quite the opposite, actually. If Internet technologies and social networks were around, he would certainly have embraced them -- but with a conscious mindfulness of their strengths and weaknesses.
The Relationship Between Gifts & Community
Wherever I go and ask people what is missing from their lives, the most common answer (if they are not impoverished or seriously ill) is "community." What happened to community, and why dont we have it any more? There are many reasons the layout of suburbia, the disappearance of public space, the automobile and the television, the high mobility of people and jobs and, if you trace the "whys" a few levels down, they all implicate the money system.
A Brief History of Timekeeping
"For millennia, humans have sought to make sense of time, to visualize it, to ride its arrow, to hack it, to understand biological connection to it. Time is the very foundation of conscious experience, writes Dan Falk in In Search of Time: The History, Physics, and Philosophy of Time. And yet that awareness has a long history of friction -- to mark and measure the passage of time has proven remarkably challenging.
A Young Girl with a Big Heart and an Old Man with a Lot of Flowers
When I was very young (about ten or eleven years old), I heard that our neighbor, a retired physician, had lost his wife after a long illness. He was such a dear soul, and he had the most spectacular gardens in his backyard. The whole neighborhood could see his glorious flowers from the street. The backyard was a profusion of daisies and roses, snapdragons and lilies, hyacinths and columbines. I used to think there wasnt a flower in the world that he didnt grow.