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Media monitoring

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Media monitoring is a professional evaluation of the external outputs, that means the publications achieved through the internal output. Historically, media monitoring included so-called clippings - i.e. press clippings. According to copyright law and use the media presence is documented by digital or analog facsimile. The original newspaper article or an internet site are also given with reference and additional information such as edition, range, publisher, placement etc. Clipping is in Germany subject to strict copyright restrictions. That is why original articles are in large part cut out and set on a DIN-A4-page. Nowadays media monitoring provides these services in all types of media such as print, TV, radio, online (visits, downloads etc.). In addition, it not only just registers external outputs, but there are still new methods of media resonance analysis developed.


ICV-Statement „Grundmodell für Kommunikations-Controlling“



First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe

7 Reasons Why Not Making Mistakes Is The Biggest Mistake

The FEAR of being nothing, achieving nothing and becoming nothing should be way bigger than the fear of making mistakes.A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing. ~ George Bernard Shaw

[7 Reasons Why Not Making Mistakes Is The Biggest Mistake]

[ - good, positive news, inspirational stories, articles]

Authors Nominate Top Books of All Time

In 2002, the Norwegian Book Clubs gathered 100 authors from 54 countries and asked each one to list the 10 best works of fiction of all time. The authors responded and this list was created. The titles are arranged alphabetically by author name, so no one book stands above any other. The following list is the groups selection of the worlds 100 best books.How many have you read?

[Authors Nominate Top Books of All Time]

[ - good, positive news, inspirational stories, articles]

Mother Robin: Delivering Hope & Babies

Theyve waited all night for a chance to see their newborn babies, whom the hospital is holding until the medical bills are paid in full. "Holding babies until payment is common in Indonesia," said Robin Lim, a midwife who founded birthing clinics in Aceh and the island of Bali. At this particular hospital in Bali, mothers who dont pay are allowed in twice a day to feed their baby and change their babys diaper.

[Mother Robin: Delivering Hope & Babies]

[ - good, positive news, inspirational stories, articles]

Simple Ways Of Dealing With Conflict

Being in control of your life and having realistic expectations about your day-to-day challenges are the keys to stress management, which is perhaps the most important ingredient to living a happy, healthy and rewarding life.

[Simple Ways Of Dealing With Conflict]

[ - good, positive news, inspirational stories, articles]

10 Ways to Love Where You Live

Community is not just for extroverts.For thousands of years, our ancestors lived in barrios, hamlets, neighborhoods, and villages. Yet in the time since our parents and grandparents were young, privacy has become so valued that many neighborhoods are not much more than houses in proximity.

[10 Ways to Love Where You Live]

[ - good, positive news, inspirational stories, articles]

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