The term image describes the general overall internal picture of an object of opinion created by a person (e.g. a person or a group of people, organization, city or place, product). There are associations and emotions linked to an object of opinion. These are created both in a conscious and cognitive way as well as unconsciously on the level of feelings. That is why an image can be formed through external information and perceptions. Characteristic for image is that it is with time stabilized and strengthened, in spite of the fact that image is influenced by certain dynamics. Therefore it is actually a picture of mood for which the object of opinion is not so much important as the feelings that are associated with it. An image can contain positive associations as well as negative ones.
ICV-Statement „Grundmodell für Kommunikations-Controlling“
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
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