The term Business Intelligence describes actions and processes for systematic analysis (collection, evaluation and presentation) of data in an electronic form. The aim is to acquire findings which enable companies to make better operative or strategic decisions with regards to their objectives. This is done with the help of analytical concepts and IT-systems that evaluate data regarding the given company, competitors or market developments in relation to the desired gain in findings. With the help of the gained knowledge the companies can make their business as well as customer and supplier relations more profitable; reduce costs; minimize the risks and enlarge added value.
ICV-Statement „Grundmodell für Kommunikations-Controlling“
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe