A brand of a company is a promise to its stakeholders saying what a company wants to be associated/connected with by the stakeholders. The strength of a brand depends on the fulfillment of the made promise.
Brand is company “property” (inside-out approach) and has an influence on the reputation of a company.
ICV-Statement „Grundmodell für Kommunikations-Controlling“
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
The Second Glance
Have you ever cringed at the sight of a human being who is physically disfigured? David Roche, who was born with a facial disfigurement, spent years trying to hide from himself. At middle age, he discovered his inner beauty, his spirit and his strength, and he has dedicated his life to helping all people find the inner beauty within themselves and in others.
A Savior At the Grocery Store
Numbly, I left my husband, Marty, at the hospital where I had been visiting two of my children and headed for the grocery store. Since it was eleven p.m., I drove to the only store I knew was open twenty-four hours a day. I turned my car motor off and rested my head against the seat.
The Way of the Peaceful Parent
The Way is only learned by walking it. Here are the steps I recommend:* Greet your child each morning with a smile, a hug, a loving Good Morning! This is how we would all like to be greeted each day.
The Art of Motivating Employees
Could a simple five-minute interaction with another person dramatically increase your weekly productivity?In some employment environments, the answer is yes, according to Wharton management professor Adam Grant. Grant has devoted significant chunks of his professional career to examining what motivates workers in settings that range from call centers and mail-order pharmacies to swimming pool lifeguard squads.
7 Reasons Why Not Making Mistakes Is The Biggest Mistake
The FEAR of being nothing, achieving nothing and becoming nothing should be way bigger than the fear of making mistakes.A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing. ~ George Bernard Shaw