Awareness of a brand or of a supplier among consumers. The assumption is true only under the condition that there is the “evoked set” by the purchase decision (-> brand awareness).
ICV-Statement „Grundmodell für Kommunikations-Controlling“
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
Food People Power
For many years, people living in West Oakland had accepted eating unhealthy food as a way of life. That is, until a small group of people decided to change their community through Mandela MarketPlace, a non-profit that partners with local residents and rural, minority farmers to bring fresh agricultural produce to their local corner stores. Mandela MarketPlace now represents the difference that youth can make by challenging prevailing paradigms - you CAN select what you put in your body.
Discovering My Own Values
At the end of your life a friend once asked, What do you hope to have happened? I thought it a great question and decided to give him a thoughtful answer, so I pocketed it for later and bought myself a month for the assignment. For a while my mind flooded with questions of plot.
Starting A Slow Story Movement
"It is said that we become the stories that we tell among ourselves. This might have been true before we became salespersons. For a few decades now, I think we have become numb to the stories that we tell among ourselves. So stories have become shorter and crisper to the length of a tweet. We are so committed to telling a story to the point that finally what remains is a dimensionless point.
What Ive Learned About Learning
We learn more by looking for the answer to a question and not finding it than we do from learning the answer itself. ~Lloyd AlexanderI am a teacher and an avid learner, and Im passionate about both.Im a teacher because I help Eva homeschool our kids OK, she does most of the work, but I do help, mostly with math but with everything else too.
Simple Ways Of Dealing With Conflict
Being in control of your life and having realistic expectations about your day-to-day challenges are the keys to stress management, which is perhaps the most important ingredient to living a happy, healthy and rewarding life.