Cookies help us deliver our services. By using our services, you agree to our use of cookies. More information

Media resonance analysis

From ControllingWiki

Revision as of 09:19, 17 October 2011 by 79.186.194.30 (talk)
Jump to: navigation, search
Achtung. Sie nutzen eine nicht mehr unterstützte Version des Internet Explorer. Es kann zu Darstellungsfehlern kommen. Bitte ziehen Sie einen Wechsel zu einer neueren Version des Internet Explorer in Erwägung oder wechseln Sie zu einer freien Alternative wie Firefox.

Refinement of media monitoring that analyzes accents in content (tenor, tonality etc.) according to the mapping and quantitative registration of external outputs and calculates data for further analysis of value-added contribution. Up till now there have been no standards established for the methods of media resonance analysis.


Source

ICV-Statement „Grundmodell für Kommunikations-Controlling“

Internet

[1]www.communicationcontrolling.de

First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe

Personal tools