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Difference between revisions of "Media resonance analysis"

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(Created page with "Media monitoring is a professional evaluation of the external outputs, that means the publications achieved through the internal output. Historically, media monitoring included s...")
 
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Media monitoring is a professional evaluation of the external outputs, that means the publications achieved through the internal output. Historically, media monitoring included so-called clippings - i.e. press clippings. According to copyright law and use the media presence is documented by digital or analog facsimile. The original newspaper article or an internet site are also given with reference and additional information such as edition, range, publisher, placement etc.. Clipping is in Germany subject to strict copyright restrictions. That is why original articles are in large part cut out and set on a DIN-A4-page. Nowadays media monitoring provides these services in all types of media such as print, TV, radio, online (visits, downloads etc.). In addition, it not only just registers external outputs, but there are still new methods of media resonance analysis developed.
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Refinement of media monitoring that analyzes accents in content (tenor, tonality etc.) according to the mapping and quantitative registration of external outputs and calculates data for further analysis of value-added contribution. Up till now there have been no standards established for the methods of media resonance analysis.
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== Source ==
 
== Source ==

Revision as of 10:19, 17 October 2011

Refinement of media monitoring that analyzes accents in content (tenor, tonality etc.) according to the mapping and quantitative registration of external outputs and calculates data for further analysis of value-added contribution. Up till now there have been no standards established for the methods of media resonance analysis.

Source

ICV-Statement „Grundmodell für Kommunikations-Controlling“

Internet

[1]www.communicationcontrolling.de

First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe

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