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Corporate Identity

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Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought to life through corporate identity. The aim of the corporate identity is a lasting company development. The CI is also a personality in an organization, which acts and is treated as an integrated player.


ICV-Statement "Grundmodell für Kommunikations-Controlling"



First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe

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