https://www.controlling-wiki.com/de/index.php?action=history&feed=atom&title=Image 2026-05-07T02:30:28Z Versionsgeschichte dieser Seite in ControllingWiki MediaWiki 1.33.3 https://www.controlling-wiki.com/de/index.php?title=Image&diff=12565&oldid=prev 2019-08-16T12:20:18Z

<p></p> <table class="diff diff-contentalign-left" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="de-x-formal"> <td colspan="2" style="background-color: #fff; color: #222; text-align: center;">← Nächstältere Version</td> <td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Version vom 16. August 2019, 12:20 Uhr</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1" >Zeile 1:</td> <td colspan="2" class="diff-lineno">Zeile 1:</td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">''Prüfsiegel gültig bis 2022''</ins></div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== Definition ==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== Definition ==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> </table>

Wiki-Redaktion https://www.controlling-wiki.com/de/index.php?title=Image&diff=10590&oldid=prev 2015-12-30T21:17:46Z

<p><span dir="auto"><span class="autocomment">Ersteinstellender Autor</span></span></p> <table class="diff diff-contentalign-left" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="de-x-formal"> <td colspan="2" style="background-color: #fff; color: #222; text-align: center;">← Nächstältere Version</td> <td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Version vom 30. Dezember 2015, 21:17 Uhr</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l13" >Zeile 13:</td> <td colspan="2" class="diff-lineno">Zeile 13:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== Ersteinstellender Autor ==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== Ersteinstellender Autor ==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Rainer Pollmann (für den Fachkreis Kommunikations-Controlling [http://www.controllerverein.com/AK_Portrait.134671.html?]), [http://www.prt.de/ PRT-Pollmann &amp; Rühm Training], Augsburg,  </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>Rainer Pollmann (für den Fachkreis Kommunikations-Controlling [http://www.controllerverein.com/AK_Portrait.134671.html?]), [http://www.prt.de/ PRT-Pollmann &amp; Rühm Training], Augsburg,  </div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>[[Kategorie:<del class="diffchange diffchange-inline">Funktionalcontrolling</del>]]</div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>[[Kategorie:<ins class="diffchange diffchange-inline">Innovationscontrolling</ins>]]</div></td></tr> </table>

Dienstl-Arnegger https://www.controlling-wiki.com/de/index.php?title=Image&diff=5165&oldid=prev 2014-06-09T10:42:45Z

<p><span dir="auto"><span class="autocomment">Ersteinstellender Autor</span></span></p> <table class="diff diff-contentalign-left" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="de-x-formal"> <td colspan="2" style="background-color: #fff; color: #222; text-align: center;">← Nächstältere Version</td> <td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Version vom 9. Juni 2014, 10:42 Uhr</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l12" >Zeile 12:</td> <td colspan="2" class="diff-lineno">Zeile 12:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== Ersteinstellender Autor ==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== Ersteinstellender Autor ==</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Rainer Pollmann (für den Fachkreis Kommunikations-Controlling [http://www.controllerverein.com/AK_Portrait.134671.html?]), <del class="diffchange diffchange-inline">]</del>http://www.prt.de/ PRT-Pollmann &amp; Rühm Training], Augsburg,  </div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Rainer Pollmann (für den Fachkreis Kommunikations-Controlling [http://www.controllerverein.com/AK_Portrait.134671.html?]), <ins class="diffchange diffchange-inline">[</ins>http://www.prt.de/ PRT-Pollmann &amp; Rühm Training], Augsburg,  </div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Kategorie:Funktionalcontrolling]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Kategorie:Funktionalcontrolling]]</div></td></tr> </table>

Pollmann https://www.controlling-wiki.com/de/index.php?title=Image&diff=5164&oldid=prev 2014-06-09T10:42:16Z

<p><span dir="auto"><span class="autocomment">Ersteinstellender Autor</span></span></p> <table class="diff diff-contentalign-left" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="de-x-formal"> <td colspan="2" style="background-color: #fff; color: #222; text-align: center;">← Nächstältere Version</td> <td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Version vom 9. Juni 2014, 10:42 Uhr</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l12" >Zeile 12:</td> <td colspan="2" class="diff-lineno">Zeile 12:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== Ersteinstellender Autor ==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== Ersteinstellender Autor ==</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div> </div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Rainer Pollmann (für den Fachkreis Kommunikations-Controlling [http://www.controllerverein.com/AK_Portrait.134671.html?]), <ins class="diffchange diffchange-inline">]http://www.prt.de/ </ins>PRT-Pollmann &amp; Rühm Training<ins class="diffchange diffchange-inline">]</ins>, Augsburg,  </div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">Dipl.Kfm. </del>Rainer Pollmann (für den Fachkreis Kommunikations-Controlling [http://www.controllerverein.com/AK_Portrait.134671.html?]), PRT-Pollmann &amp; Rühm Training, Augsburg, <del class="diffchange diffchange-inline">http://www.prt.de </del></div></td><td colspan="2"> </td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Kategorie:Funktionalcontrolling]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Kategorie:Funktionalcontrolling]]</div></td></tr> </table>

Pollmann https://www.controlling-wiki.com/de/index.php?title=Image&diff=5111&oldid=prev 2014-06-04T21:00:17Z

<p><span dir="auto"><span class="autocomment">Ersteinstellender Autor</span></span></p> <table class="diff diff-contentalign-left" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="de-x-formal"> <td colspan="2" style="background-color: #fff; color: #222; text-align: center;">← Nächstältere Version</td> <td colspan="2" style="background-color: #fff; color: #222; text-align: center;">Version vom 4. Juni 2014, 21:00 Uhr</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l13" >Zeile 13:</td> <td colspan="2" class="diff-lineno">Zeile 13:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== Ersteinstellender Autor ==</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== Ersteinstellender Autor ==</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Dipl.Kfm. Rainer Pollmann (für den Fachkreis Kommunikations-Controlling), PRT-Pollmann &amp; Rühm Training, Augsburg, http://www.prt.de  </div></td><td class='diff-marker'>+</td><td style="color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Dipl.Kfm. Rainer Pollmann (für den Fachkreis Kommunikations-Controlling <ins class="diffchange diffchange-inline">[http://www.controllerverein.com/AK_Portrait.134671.html?]</ins>), PRT-Pollmann &amp; Rühm Training, Augsburg, http://www.prt.de  </div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Kategorie:Funktionalcontrolling]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #222; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Kategorie:Funktionalcontrolling]]</div></td></tr> </table>

Pollmann https://www.controlling-wiki.com/de/index.php?title=Image&diff=5106&oldid=prev 2014-06-04T20:34:23Z

<p>Die Seite wurde neu angelegt: „== Definition == Image (im Sinne von &#039;&#039;&#039;Unternehmensimage&#039;&#039;&#039;) bezeichnet die Vorstellung, die ein Individuum von einem Unternehmen hat. Die damit verbundenen Att…“</p> <p><b>Neue Seite</b></p><div>== Definition ==<br /> <br /> Image (im Sinne von '''Unternehmensimage''') bezeichnet die Vorstellung, die ein Individuum von einem Unternehmen hat. Die damit verbundenen Attribute reflektieren den momentanen Status der Information, Bewertung und Emotion einer Person im Hinblick auf das Unternehmen.<br /> Images entstehen immer dann, wenn eine Organisation und ein Individuum in Kontakt kommen. Ein solcher Kontakt kann direkt (persönliches Erleben) oder indirekt (z.B. durch Medienberichterstattung, Werbung, das private oder berufliche Umfeld) zustande kommen. Insofern können Unternehmen ihren Intentionen gemäß (auch kurzfristig) Einfluss nehmen, ihr Image aber keinesfalls kontrollieren. Dieses kann im Extremfall sogar von rein äußeren Ereignissen geprägt werden, die das Unternehmen „vor sich hertreiben“. Images entstehen und verändern sich spontan, weshalb sie ereignisgetrieben sind und nur einen Teil der vom Unternehmen intendierten Wahrnehmungsaspekte (oft nur eine einzige Dimension) reflektieren (Einwiller 2014: 375 ff.).<br /> Steuerung und Pflege von Unternehmensimages sind wichtige Aspekte von [[Kommunikations-Controlling]] und [[Reputationsmanagement]].<br /> <br /> <br /> == Literatur ==<br /> <br /> Einwiller, S. (2014). Reputation und Image: Grundlagen, Einflussmöglichkeiten, Management. In: Zerfaß, A. &amp; Piwinger, M. (Hrsg.). Handbuch Unternehmenskommunikation. 2. Aufl. (371–391). Heidelberg: Springer.<br /> <br /> <br /> == Ersteinstellender Autor ==<br /> <br /> Dipl.Kfm. Rainer Pollmann (für den Fachkreis Kommunikations-Controlling), PRT-Pollmann &amp; Rühm Training, Augsburg, http://www.prt.de <br /> [[Kategorie:Funktionalcontrolling]]</div>

Pollmann